Sports Psychologist in Barcelona
PhD in Health and Sport Psychology. University professor. Over 10 years as a coach in professional football clubs: FC Barcelona, Deportivo Alavés, Al Fateh, Al Rayyan, Riga FC, Ittihad Club, Industrias Santa Coloma.
Consultations in Barcelona, Ripollet and online.
Experience at
Who I am

I'm Fran Herruzo Torres, PhD in Health and Sport Psychology (Reg. no. 23622). I've worked as a football coach at professional clubs in Spain, the United Arab Emirates, Saudi Arabia, Qatar and Latvia (FC Barcelona, Deportivo Alavés, Al Fateh, Al Rayyan, Riga FC, Al Ittihad Club, Industrias Santa Coloma). I currently combine university teaching with private practice as a sports psychologist, and collaborate with various clubs and universities.
I work with athletes of all ages and levels who want to improve or maintain their sporting performance and increase their personal and athletic wellbeing. I also work with coaches: during my PhD studies I specialised in this role, and now I help them improve their performance and look after their mental health. I come from the world of football, so a large share of my work is in football, and I also work in other sports such as athletics, basketball, hockey, tennis, artistic skating, triathlon, etc.
As for how I work, I use cognitive behavioural therapy and base my practice on scientific evidence. I see psychology as part of training, just like technical, physical or nutritional preparation.
Sport psychology for athletes, coaches, clubs and companies
Specialties
Psychological work with football goalkeepers
15 years working with elite goalkeepers on confidence under pressure, defensive leadership and real-time decision-making.
Goalkeeper psychologyCoach mental health
Managing competitive pressure, preventing burnout and supporting project transitions. From doctoral research to direct intervention with elite technical staffs.
Individual and endurance sports
In tennis, boxing, running, cycling and triathlon, the mental factor makes the difference. Specialized intervention in concentration, confidence and recovering from frustration.
Sporting and cultural transitions
Changes of club, league, country or playing system. 10+ years living international transitions combined with doctoral research on migration and mental health.
Psychology at clubs
Design, structure and implementation of psychology departments at professional clubs. Needs analysis, intervention protocols, integration with technical staff.
Psychological work with adolescents and youth
Preventive intervention with young athletes at elite academies. Building a competitive mindset, confidence and resilience from youth categories onward.
Sessions in Barcelona, Ripollet and online
Frequently asked questions
I combine something few people have: rigorous academic training — a PhD Cum Laude in Sport Psychology — with more than ten years inside professional clubs, both as a coach and as a psychologist (FC Barcelona, Deportivo Alavés, Al Fateh SC, Al Rayyan SC, Riga FC, Al Ittihad Club, Industrias Santa Coloma). I know the theory, and I also know the reality of sport from the inside.
With athletes, coaches, technical staff and clubs of any discipline and level, from grassroots to the professional elite.
An initial, no-commitment session to understand your situation, your goals and assess how I can help.
An individual 50-60 minute session costs €60. There are bundles of 5, 10 and 15 sessions that lower the price per session, and group sessions for up to 8 athletes. You can see all rates on the pricing page.
Through the contact form on the website or by calling +34 931 464 464. I respond personally to every request.
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